Two people clasping hands in a moment of trust and connection
Founding phase — We need you!

Help build a better future, from the ground up.

If you've ever wished your work life was better, that you were happier, that companies cared more about their employees, offered products and services people truly loved at fair prices, and were mindful of the planet and its resources — then we need you to help make it a reality. Together we can build companies that make these wishes come true.

2people in
8candidate ventures
$0required to join
A different starting point

What if businesses were built better, from the ground up?

These are just a few. If this is what you'd like to see start to be the norm, help us change the future. We can't do this alone — it's daunting going up against big companies and established industries, but together, done the right way, we absolutely can.

If you've ever watched a movie where one person held tens or hundreds of people at bay, and thought: why don't the people just band together and free themselves? They have the numbers, and there's strength in numbers — that's what we're asking of you. Join us. Help increase our numbers, in whatever way you can, so that together we're strong.

Join the Founding Circle
8 ventures, one standard

Let's change the way businesses have been run to the way they should be run.

Know of a problem? Suggest one — or simply see examples below.

Rides venture

Rides

The driver's cut is fixed, published, and the majority share — every quarter. See what you pay and how it's used.

Grocery venture

Grocery

Local Farms direct to consumer. Farmers keep more than the industry average of 12¢ on the dollar. See what you pay and how it's used.

Law venture

Law

Reasonable, published rates — not hundreds of dollars an hour — with the majority of that rate collected only if you win. We're in this with you, not just in words. See what you pay and how it's used.

Plumbing venture

Plumbing

Flat, published rates for plumbing and home repair. No truck-roll upsell. Clear quotes showing all costs, fair labor rates, and profit. See what you pay and how it's used.

Home Building venture

Home Building

Licensed, qualified labor and a real supervisor on-site for the biggest purchase of your life. Goal is to build for quality that lasts. See what you pay and how it's used.

Reviews venture

Reviews

We review real products for real use, so customers know the unbiased truth — no sponsored reviews, no buying fake ones. We review what you want, so you can buy what fits you.

Website Builder venture

Website Builder

Every step, cost, and markup published up front — so you know exactly what's involved and what to expect as you go. See what you pay and how it's used.

Credit Cards venture

Credit Cards

A card built to keep you out of debt, not into it — with smaller fees that merchants can expect, plan for, and understand, passing the savings on to you, the customer, on every purchase. See what you pay and how it's used.

2 people have already said yes.

SJ
Suraj John
JJ
Justin J
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You?
What actually changes

Not better ads or marketing. A promise to be fair and just.

The industry standard

  • Actual customer costs and profits are obscured
  • Executive pay is a multiple no one at the company can see
  • "Values" live on the About page, not the P&L
  • Layoffs fund the buyback, not the other way around

TransparentChanges

  • Every sale, every cost, every dollar is listed and published
  • Manager pay is capped at 2× their lowest-paid direct report
  • First Steps is the values page — updated every 6 months
  • Leadership pay moves before headcount does
Truth you don't know

What the industry doesn't put on the receipt.

42%
Uber's cut of every fare in 2024, up from 32% in 2022 — then it stopped disclosing the number.
NELP, 2025
281×
What the average CEO of a major U.S. company makes compared to their typical employee.
EPI, 2024
92%
New homeowners who ran into at least one major repair issue within their first year in the home.
American Home Shield survey, 2024

Help build a better future.

Join the Founding Circle
Fair, from the ground up.Join Free