
An estimated 30% of online reviews today are fake or manipulated — paid for, incentivized, or written by bots, while the products that don't play along get buried. Ours works the other way: reviews are done in house by our staff against real customers' actual needs — they can't be bought, gifted, influenced, or pressured by the company being reviewed. If a company believes in their products, they'll submit for an honest review.
Every product we test is eventually donated to someone who needs it — so the review process helps everyone all the way through, and hopefully produces longer-lasting products, fewer returns, and less waste!
Join our MissionEvery venture publishes its own ledger once it launches — the same standard shown in What's Next.