Grocery venture
TransparentChanges Grocery

Know what the farmer actually keeps.

Farmers keep roughly 12¢ of every retail food dollar today. We publish what our farmers are paid, right next to the shelf price.

Industry average farmer share~12¢ / $1.00
Typical grocery markup on produce30–75%
TransparentChanges Grocery's farmer sharepublished per product

A local grocery distributor connecting nearby farms directly to shelves — cutting out the markup layers that don't add value. We'll show you where the difference goes and why.

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