
Visa alone reported $40 billion in revenue last year, funded largely by transaction fees that merchants pass straight into the price of everything you buy. Meanwhile Americans now carry $1.25 trillion in credit card debt at an average interest rate near 21% — and every card on the market is designed to encourage more spending, not less. Ours is built backwards from that: lower, flatter transaction fees that bring everyday prices down, and a card whose whole design is to keep you spending wisely, not maximize what you owe.
Convenience without the trap — a card designed to help you spend wisely, not to profit more the deeper in debt you go.
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